this page is being updated 06/02/26 -
this page is being updated 06/02/26 -
Visual &
UX/UI design
Loopper is a B2B e-commerce platform specializing in personalized promotional products. In collaboration with he CRO and Marketing manager, I work on the ongoing redesign of the Loopper website, focusing on elevating the user experience and visual identity. This includes developing a scalable design system and clear brand guidelines that position Loopper as a trustworthy, reliable, and high-quality partner, while improving usability and conversion across the site.
Company
Loopper
Year
2025 - 2026
Tools
Figma, Adobe Photoshop, Affinity by Canva, Cursor, HTML/CSS prototyping
Cleaning up the homepage
I defined clear visual rules and guidelines to ensure our homepage inspires trust in our customers and showcases items from some of Loopper’s A brand partners. Here you see some banners I designed while implementing these rules.
Move arrow left and right to compare
After
Water bottles are one of Loopper’s most popular categories and deserves to shine as such showcasing popular brands with high quality dynamic visuals
I made sure that titles match the colorscheme to blend better with the banner itself and that the mockup logos were propperly edited on the products.
Banners should respect cta buttons and keep highlighted content within defined margins, not placed behind cta buttons.
Before
The previous banners showed variety but did not communicate quality or show well known brands in our assortment.
Titles are coded and could not be designed in the banner itself
Image quality and editing was overall poor and made visitors on the page distrustfull of Loopper.
Product tiles redesign
Loopper’s product images on the Category page have inconsistent spacing and team members spend too much time editing images by hand. So I was tasked with creating a new layout for the product tile to display the product images in. I conducted research on UX best practices and designed interactive prototypes showcasing different interactions to communicate with the development team.
