Gisou
Gisou is a beauty brand founded by beauty influencer Negin Mirsalehi. The brand mainly focusses on hair care and debuted with their Iconic Honey Infused Hair Oil. Now their range of products includes the Honey Infused Hair Perfume and Honey Infused Lip Oil amongst others.
Icons Redesign
During my internship, I was also given the chance to create a few concepts for the re-designing of the Loyalty Programme Icons. I created two concepts displayed here based on Gisou’s bee centered concept and playful branding.
To create these concepts I performed a thorough research of what other similar on non-similar brands have done creatively with their icons. I compiled my research in mood boards and made a presentation for the creative team at Gisou to explain my design choices. The two concepts you see displayed here are the final ones that were most favoured by the team.
Create an Account (Old version)
Buy a Gisou Product (Old version)
Join the Newsletter (Old version)
Follow us on socials
Campaigns
& Newsletters
As a Digital Design Intern, I collaborated closely with the Senior Designer to update Gisou’s landing pages for seasonal campaigns, design the accompanying newsletters and paid ads. We exclusively used Figma for these tasks, using features such as component creation to streamline our workflow and ensure consistency across all designs.
Here you can see an overview of the Golden Shimmer Glow Campaign Landing Page for desktop and mobile.
Shimmer Campaign Mobile VIP Newsletter
Shimmer Campaign Desktop VIP Newsletter
Shimmer Campaign Desktop Newsletter
Shimmer Campaign Mobile Newsletter
Paid Ads Meta and Google
For the creation of Paid Ads for Google and Meta I worked closely with the Creative Lead and marketing team. For the design and animation of the ads, we mainly used Figma plugins. This helped us keep consistency across assets that belonged to the same campaign. I was given creative liberty to an extend with the animations and how I thought best the visual assets could be composed in a frame in relation to each-other.
